How to Communicate Company Culture on Your Website
“Culture” is a big buzzword in the job market and in business. But it’s more than that.
Generally speaking, people want to work at companies that value them and customers want to buy from/work with companies that operate with integrity. The culture of your organization can make or break employee productivity, retention, and even sales/business performance.
A lot of companies have a difficult time communicating what they do well on their websites, but it’s crucial to establishing credibility (and making money). If you’ve worked hard to cultivate the kind of company people enjoy being a part of, it’s time to share it far and wide.
Here are some tips for communicating company culture on your website:
Talk about your unique approach to work
We like to call it your Sealevel Advantage. Whether it’s your management style or the way you treat clients, talk about what makes you you. This may look like:
Highlighting your mission and value statements
Showcasing your customized approach to customer needs
Reminding people of your long-standing history and expertise in the industry
Talking about benefits and team dynamics (for example, if you have an excellent professional development plan for employees)
Don’t wait until the sales call or candidate interview to start pitching your value.
Keep your Team page updated
A company is only as strong as its team. Show yours off! Some companies forgo a Team page altogether, or don’t make a habit of keeping it current. Companies with strong workplace culture attract top talent and new business.
Here are some examples of what you can include on your Team page:
Team headshots: Put smiling faces to names and titles
Team bios: On top of their professional backgrounds, ask them to share why they love what they do or their favorite part of their role to add a personalized touch.
Employee quotes: If you have too many employees to list on your company website, include some quotes from non-executive staff. You can ask them questions like, Why are you a part of [COMPANY NAME]? What would you like others to know about our company culture?
Team photos: Ask teams to share any photos they take on company outings, team building events, trade shows, etc. Showcase them on your team page.
Team brags: It’s okay to brag about your talent! Show that you value your team’s expertise by telling website visitors how great they are at their jobs.
Note: Make sure you have permission to use employee photos before putting them on your company’s website.
Be honest
Don’t make promises on your website that you can’t keep. People will find out pretty quickly if you’re only giving them lip service.
If you want a company website that better reflects your values and culture, schedule a free consultation with Sealevel Agency today!
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