Your Outdated Website Won't Sell
Your website is the curb appeal of your business. It’s a creative, physical framework and the first thing potential buyers (including clients, potential talent, etc.) see when they look you up online.
Let’s say you’re buying a new house. You pull into the driveway of a new listing and it looks like the grass hasn’t been mowed in months. The mailbox is covered in dirt, the flower beds look like they’ve been stomped on by a toddler, and the gutters are filled with leaves from three autumn’s ago.
The inside could be stunning, but you wouldn’t know—you’ve sped away before the realtor even knew you were there.
Because houses with terrible curb appeal don’t sell. And houses with so-so curb appeal don’t sell, either.
Every day, potential buyers are coming to your website and speeding away before you even know they’re there. Maybe someone you’ve worked with in the past referred you to their friend. The friend went to check out your website to see what you’re offering, all set to reach out to you.
But your ugly (or just ‘meh’) website made them change their mind—they may have not even realized it was happening. But they went from “They sound great, I’m going to check them out,” to “You know what, I don’t think they’re as credible as I thought.”
It’s time to take your site seriously. And if you have the same website you did 5, 10 years ago, it may be time for an upgrade. Otherwise, it could cost you business.
How else might you be leaving money on the table?
If your site has no “visual hierarchy.” Think like a newspaper..what goes “above the fold”?
If your photos are terrible. With better equipment every three months (all our phones are professional-grade cameras), viewers are demanding better quality. Catch up or get left behind.
If you’re not taking advantage of your footer.
If you have too many call-to-actions.
Your prices or products aren’t listed somewhere on your site.
Your site isn’t intuitive to navigate.
You’re not paying attention to your copy.
Your language is too rigid, too “salesy” or too formal.
Your fonts and colors aren’t paired well.
You’re asking too many questions/require too many fields in your contact forms (people aren’t going to answer all of them, so they’re just going to click away from your site). Ask for name, email, maybe a brief message and sort out the other info when you have them on the phone.
There are a lot of ways your site can be your greatest marketing asset. Are you utilizing them?
Need a website template?
Shop templates in our sister store. Each website template comes with Squarespace tutorials, copy prompts, social media templates, and more.
